It’s been a few weeks since my last Local Legends post. That’s because I’ve been head-down building something I’ve wanted to exist for a long time.

Here’s the story.

Not long ago, I was on a call with my friend — business coach and former CEO, John Seiffer. We started comparing notes from the trenches. We’d both seen it too many times:

• Smart, capable business owners buried in the day-to-day.

• Financials that don’t add up — or aren’t trusted.

• Hiring based on gut, because no one ever taught a better way.

• No clear system to lead the team or step back with confidence.

And it’s not because anyone’s doing it wrong — it’s because most owners are expected to master dozens of skills they were never taught. You’re learning on the job, often alone, while the business depends on you.

We talked about how much time we both wasted figuring this stuff out the hard way. We both said the same thing:

“I wish someone had handed me the playbook for this 10 years ago.”

So we built it.

The Operator Accelerator

The Operator Accelerator is a six-month, small-group program for business owners who want to run a stronger, more durable, more profitable company — without wasting years figuring it out the hard way.

It’s built to help you sharpen every core function of your business — from finance and leadership to hiring, systems, and strategy — through live, hands-on workshops led by real operators.

This isn’t theory. It’s a sprint to structure, clarity, and control.

The Curriculum

When my team and I at Decada Group sat down with John to map this out, we asked ourselves a simple question:

What are the core functions every owner needs to master to run a great business — and how do we teach them faster?

We pulled from the frameworks we use inside Decada. The lessons that come up in every one of John’s CEO coaching sessions. The playbooks we’ve had to build the hard way.

Then we broke it down into a sequence of focused, hands-on sessions — delivered every other week for six months. The result is a structured, operator-tested experience designed to help you:

• Understand your numbers and make faster financial decisions

• Build a team you trust — and a system to manage them

• Design processes that scale without breaking

• Turn sales and marketing into a real growth engine

• Create structure in how you lead, delegate, and plan

• Improve cash flow, predictability, and operational control

The Team

The program is taught by myself and other experienced operators who’ve lived it:

• John Seiffer — Business coach, former CEO, author of Output Thinking, and a pioneer in helping business owners step back and lead well

• Chase Murdock — CEO of Decada Group and builder of multiple small businesses, including Durable

• Adam Malmborg — COO of Decada Group and zero-to-one operator with deep experience in growth, hiring, and tech implementation

• Peter Hodgson — CEO coach and Decada’s operating partner, with a strong track record advising leaders across trades, tech, and professional services

Cohort 1 Runs May–October 2025

• 6-month program

• Live, bi-weekly virtual workshops

• Limited to 20 curated business owners

• Private Slack group and share-outs

• Optional 1:1 coaching to deepen implementation

Early Cohort Pricing: $2,900 (normally $4,000)

👉 If you're ready to lead with more clarity and run your business with more control, I invite you to take a look — or just hit reply with questions.

The Operator Accelerator is the program I wish I’d had years ago. It would’ve made me a sharper operator, faster. That’s exactly why we built it.

Apply to Join the First Cohort

That’s a wrap.

Thanks for your patience while I got this live. More Local Legends essays are written and queued up — I can’t wait to share them with you in the weeks ahead.

Have a great week ahead 🤙

Chase Murdock