Chase Murdock is the CEO of Decada Group, a boutique holding company that acquires and grows exceptional small businesses in Salt Lake City, Utah.
Owning a business throws you into a crucible — these are the skills, mindsets, and support systems you need to survive it.
Search is the grind behind the dream — buying a real business, running it better, and building something that lasts.
Day one sets the tone — lead with humility, empathy, and a focus on people to build trust and momentum for the journey ahead.
Success doesn’t start on day one — it starts before the ink dries. This guide covers the critical moves new owners need to make pre-close to set the stage for a smooth transition.
The first year after buying a business isn’t about closing the deal — it’s about turning potential into reality. This playbook shares the mindset and strategies new owners need to stabilize and grow post-acquisition.
When I was 19, I started my first business. By 22, I had raised over $1M in capital and was managing a team across multiple states. I was in over my head — and I didn’t even know it.
Most businesses are ordinary. They serve their purpose, make their profit, and fade into the background of everyday life. And for many, that’s enough. But some businesses break the mold.
What we can learn from some of the world’s oldest companies.
Unlock the full potential of your team with a well-planned offsite and a clear annual strategy.
Cutting through the noise to focus on what truly moves the needle.
