About Chase Murdock

👋 I’m Chase, the writer of Local Legends.

When I’m not writing, I’m the CEO of Decada Group, a holding company based in Salt Lake City.

At Decada, we acquire, grow, and steward small businesses for the long haul.

Our mission is simple: take good companies and make them great — then turn great companies into Local Legends.

Today, our portfolio spans industries like custom suits, art classes, tiny home construction, and electrical contracting.

But I didn’t start here.

I used to chase high growth and flashy exits, but over time, I realized I was skipping the craft entirely. These days, my focus is on building businesses that matter — companies built to last, not just to sell.

I started Local Legends to share what I’ve learned along the way.

Each issue dives into the wins, the failures, and the lessons that shape businesses into something more than ordinary.

I live in downtown Salt Lake City with my son, and when I’m not working, you’ll find me running, backpacking, skiing, or sailing.

You can learn more on my personal website or by connecting on Twitter.