About Local Legends

Local Legends is for entrepreneurs who want more than ordinary.

If you’re building a business, you know it’s not easy.

You want to do it right — to create something that lasts. Something that matters. But the path isn’t always clear.

That’s why I created Local Legends.

This isn’t about hacks or get-rich-quick schemes. It’s about the craft — the slow, deliberate work of building businesses that stand the test of time. Businesses that people trust, love, and return to.

Each issue is a resource for entrepreneurs like you.

I share lessons learned from my journey growing Decada Group, where we acquire, grow, and steward small businesses for the long haul.

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Here you’ll find insights on leadership, hiring, and operations, as well as the principles and strategies that turn ordinary businesses into Local Legends.

This isn’t a place for shortcuts or cookie-cutter advice. It’s a space to explore the hard truths and timeless practices that drive meaningful success.

Want to learn how to build it? Follow along. Subscribe.

The answer isn’t simple — but it’s worth uncovering, one step at a time.