This is Local Legends — a deep dive into the craft of building enduring small businesses. 🏆

Welcome to Part II of The SMB Growth Playbook. If you missed Part I, you can find it here.

Now let’s dive right back in.

IN TODAY’S POST:

Introduction

Part I broke down how to start building a growth engine for your business — and how mastering growth puts you in command of your business's destiny. We covered the first 5 principles in the SMB Growth Playbook:

• Principle #1: Know the Exact Pain Point You’re Solving

• Principle #2: Create Your Buyer Personas

• Principle #3: Document Your Sales Process

• Principle #4: Be Where Buyer Personas Congregate to Drive Demand

• Principle #5: Fuel Your Business — Invest to Grow

Part II wraps the playbook with the final 5.

Principle #6: Know Your Unit Economics