🏆 The SMB Growth Playbook: Part II

Ready to drive serious growth in your business? Let's dive into the second part of the playbook.

This is Local Legends — a deep dive into the craft of building enduring small businesses. 🏆

Welcome to Part II of The SMB Growth Playbook. If you missed Part I, you can find it here.

Now let’s dive right back in.

IN TODAY’S POST:

🫡 Introduction

🚀 The SMB Growth Playbook, Part II

🍺 July 2: ETA Utah Happy Hour

🎙 New Interview w/ PrivateEquityGuy: HoldCo Builders Podcast

In Case You Missed It

Introduction

Part I broke down how to start building a growth engine for your business — and how mastering growth puts you in command of your business's destiny. We covered the first 5 principles in the SMB Growth Playbook:

  • Principle #1: Know the Exact Pain Point You’re Solving

  • Principle #2: Create Your Buyer Personas

  • Principle #3: Document Your Sales Process

  • Principle #4: Be Where Buyer Personas Congregate to Drive Demand

  • Principle #5: Fuel Your Business — Invest to Grow

Part II wraps the playbook with the final 5.

Principle #6: Know Your Unit Economics

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