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  • 🏆 Decada's 10 Year Playbook: Building Our Unfair Advantage

🏆 Decada's 10 Year Playbook: Building Our Unfair Advantage

Decada’s 10 year vision is to build a $100M+ collection of diverse & eclectic small local businesses in our community here in Salt Lake City.

This is Local Legends — Small Business, Big Impact 🏆

Local Legends is deep dive into the craft of building enduring small businesses.

Here, I share insights on constructing a business that's not just built for the short term, but soulfully crafted to withstand the test of time — and why that matters if you want to make an impact in your own entrepreneurial journey. Thanks for subscribing.

This is an article I wrote before launching Local Legends. As you read, I challenge you to think about how you can build an unfair advantage of your own.

I look forward to reader feedback, which is always welcome. Just hit reply.

- Chase Murdock

IN TODAY’S EMAIL:

- 🏆 Decada's 10 Year Playbook

- 📈 How we are building our unfair advantage

- 💪 How we will leverage our unfair advantage

Decada's 10 Year Playbook: Building Our Unfair Advantage

Last month marked Decada Group’s 3 year anniversary.

To celebrate, here are some reflections on our journey + a breakdown of our current playbook as an SMB holding company.

Decada’s 10 year vision is to build a $100M+ collection of diverse & eclectic small local businesses in our community here in Salt Lake City.

With no outside capital and only very conservative debt, we’ve scaled to 5 operating companies in 3 years, each growing ~60-65% / year.

We’ve done this by breaking a lot of conventions I read on SMB Twitter when it comes to “buying small” – or what we call “subscale” SMBs doing $1-5M in revenue.

Generally, the advice to not buy too small is the right advice. If you can afford to, buy larger and more established companies.

But had we followed this advice ourselves, Decada Group might not exist in the first place.

So with $750 in startup capital and no outside investors, we’ve driven some pretty remarkable growth in our first 3 years:

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